Fram is a leading product name in filters since 75 years and was created by Frederick Franckling and T.Edward Aldam. Fram is a brand engaged in obtaining highest quality levels, recognised by many European, Japanese and American car manufacturers as one of the most reliable partner in filtration technology. Total pieces of Fram branded products sold in 2004, in Europe, were 18 millions. Fram occupies a leading position in the American market as well as in several European countries. Fram proposes a complete range of products composed of more than 4 000 references of oil, petrol, diesel and carbin filters. Thus, Fram answers all the automotive industry needs: passenger cars, commercial vehicles, heavy duty and, agricultural equipments. Fram also proposes efficient information and promotion materials (catalogues, posters…) to its clients .